{"id":951237,"date":"2020-09-29T15:10:47","date_gmt":"2020-09-29T15:10:47","guid":{"rendered":"https:\/\/www.asf-quebec.org\/communique-lancement-du-projet-covidesign\/"},"modified":"2020-09-29T15:10:47","modified_gmt":"2020-09-29T15:10:47","slug":"communique-lancement-du-projet-covidesign","status":"publish","type":"post","link":"https:\/\/www.asf-quebec.org\/en\/communique-lancement-du-projet-covidesign\/","title":{"rendered":"Communiqu\u00e9 : lancement du projet COVIDesign"},"content":{"rendered":"

ASFQ lance avec le Bureau du design de la Ville de Montr\u00e9al le projet de recherche appliqu\u00e9e <\/strong><\/span>\u00ab COVIDesign \u00bb pour repenser en profondeur et de fa\u00e7on p\u00e9renne le design de commerces en contexte de pand\u00e9mie.<\/strong> <\/span><\/h3>\n

Ce projet est la suite logique des interventions de soutien technique \u00ab Urgence COVID \u00bb<\/a> et la continuit\u00e9 directe du <\/span>guide d\u2019adaptation<\/span><\/a>, deux initiatives d\u00e9ploy\u00e9es par ASFQ depuis d\u00e9j\u00e0 plusieurs mois en partenariat avec la m\u00e9tropole. <\/span>En juillet dernier, des dizaines professionnel.les de toutes les sph\u00e8res du design et de l\u2019architecture avaient r\u00e9pondu \u00e0 un appel \u00e0 professions<\/a> lanc\u00e9 en pr\u00e9paration de ce projet. Huit personnes ont \u00e9t\u00e9 s\u00e9lectionn\u00e9es pour constituer un groupe d’experts interdisciplinaires qui se penchera sur l\u2019adaptation anti-pand\u00e9mique des commerces de d\u00e9tail, de l\u2019alimentation et de la restauration. <\/span><\/p>\n

Aliment\u00e9 par des conseillers sectoriels et des chercheurs, ce groupe de travail prendra part \u00e0 un processus de recherche, d\u2019id\u00e9ation et d\u2019innovation en design pour proposer des concepts d\u2019am\u00e9nagement et des mod\u00e8les d\u2019affaires commerciaux renouvel\u00e9s. \u00a0Le fruit de leur r\u00e9flexion est attendu \u00e0 la fin de l\u2019hiver sous la forme d\u2019un guide de design et de mod\u00e9lisations 3D, qui serviront \u00e0 orienter les commer\u00e7ants et les professionnels, le tout dans une vision de r\u00e9silience sanitaire, sociale, \u00e9cologique et \u00e9conomique \u00e0 long terme. Un appel \u00e0 id\u00e9es<\/a>, en vigueur jusqu’au 19 octobre, permettra aussi d’enrichir leur travail en donnant l’occasion \u00e0 l’ensemble des professionnels du design et des secteurs commerciaux concern\u00e9s de s’exprimer sur la question.<\/span><\/p>\n

\u00c0 titre de bras humanitaire de l\u2019Ordre des architectes du Qu\u00e9bec<\/a>, ASFQ est fier d\u2019\u00eatre partenaire d\u2019une telle entreprise. Alors que nous entrons dans la deuxi\u00e8me vague de la COVID, le projet COVIDesign montre comment les disciplines de l\u2019am\u00e9nagement et les professionnels peuvent s\u2019unir pour trouver des solutions dans le contexte d\u2019une crise sans pr\u00e9c\u00e9dent.<\/span><\/p>\n

 <\/p>\n

Composition du groupe d’experts :<\/strong><\/h3>\n

 <\/p>\n

\"\"<\/b><\/p>\n

Michel Lauzon<\/b>,
\narchitecte, designer urbain, Fellow IRAC,
\npr\u00e9sident fondateur et chef de la cr\u00e9ation de LAAB
\n<\/span><\/p>\n

\u00ab Je suis anim\u00e9 par cette initiative conjointe de Design Montr\u00e9al et ASFQ pour aider nos commer\u00e7ants et nos rues commerciales \u00e0 faire face aux s\u00e9quelles de la pand\u00e9mie sur leurs affaires. Ces acteurs locaux sont une partie essentielle de nos vies de quartier et contribuent \u00e0 leur mani\u00e8re \u00e0 notre ADN collectif. Je suis particuli\u00e8rement interpell\u00e9 par l\u2019intention de mobiliser les cr\u00e9ateurs et les concepteurs comme un \u00ab service essentiel \u00bb pour stimuler la relance des activit\u00e9s commerciales et encourager une occupation s\u00e9curitaire, optimale et r\u00e9siliente de ces espaces. \u00bb<\/p>\n

 <\/p>\n

\"\"<\/b><\/p>\n

Evelyne Paris<\/b>, <\/span>
\n<\/span>architecte, associ\u00e9e, directrice de projets
\net directrice du march\u00e9 divertissement<\/span>, <\/b>Lemay<\/span><\/p>\n

\u00ab La pand\u00e9mie a un impact imm\u00e9diat sur l’exp\u00e9rience de vente au d\u00e9tail et les espaces exp\u00e9rientiels. Les interactions personnelles entre les humains sont encore plus convoit\u00e9es, et il est important que le design des espaces commerciaux et exp\u00e9rientiels r\u00e9ponde \u00e0 ce besoin. En tant que cr\u00e9ateurs des environnements b\u00e2tis, il nous appartient de r\u00e9pondre aux attentes en proposant des exp\u00e9riences inspirantes, attrayantes, durables et rassurantes. C\u2019est ici que le projet COVIDesign prend tout son sens \u00bb.<\/span><\/p>\n

 <\/p>\n

\"\"<\/b><\/p>\n

\u00c9tienne Bernier<\/b>, <\/span>
\n<\/span>architecte chez \u00c9tienne Bernier Architecture,<\/span>
\n<\/span>charg\u00e9 d\u2019enseignement \u00e0 l\u2019\u00c9cole d\u2019architecture <\/span>de l\u2019Universit\u00e9 Laval<\/span><\/p>\n

\u00ab <\/span>Notre mani\u00e8re d’habiter les espaces publics et commerciaux a radicalement chang\u00e9. Avant, les am\u00e9nagements cherchaient \u00e0 r\u00e9unir, \u00e0 rassembler, \u00e0 susciter l’\u00e9change. On cherchait la proximit\u00e9. Depuis quelques mois, ces codes sont boulevers\u00e9s et doivent \u00eatre fondamentalement revus. COVIDesign c’est la chance de repenser en profondeur ce paradoxe: isoler et s\u00e9parer les gens pour les prot\u00e9ger, tout en conservant une exp\u00e9rience communautaire significative. Nous proposerons des solutions cr\u00e9atives et concr\u00e8te, nourries de notre exp\u00e9rience commerciale.<\/span> \u00bb<\/span><\/p>\n

 <\/p>\n

\"\"Jennylie Harel<\/b>, <\/span>
\n<\/span>directrice artistique, designer graphique sp\u00e9cialis\u00e9e en signal\u00e9tique chez B\u00e9langer design<\/p>\n

\u00ab \u00c0 l\u2019heure actuelle, nous vivons une tourmente qui \u00e9branle nos rep\u00e8res et qui am\u00e8ne la soci\u00e9t\u00e9 \u00e0 se reprogrammer.\u00a0COVIDesign se veut un catalyseur de changement positif pour les citoyens et le porte-\u00e9tendard des commer\u00e7ants montr\u00e9alais. Nous bonifierons l\u2019exp\u00e9rience utilisateur en adoptant une approche innovatrice qui tentera le plus possible, de conserver un sentiment de normalit\u00e9. Ma contribution au sein du groupe consistera \u00e0 r\u00e9fl\u00e9chir \u00e0 la fonction des lieux, \u00e0 soumettre des propositions conceptuelles originales et \u00e0 synth\u00e9tiser les besoins gr\u00e2ce \u00e0 des solutions graphiques et immersives. \u00bb<\/span><\/p>\n

 <\/p>\n

\"\"Vincent Clarizio<\/b>, <\/span>
\n<\/span>designer industriel, directeur <\/span>de cr\u00e9ation et associ\u00e9
\nchez <\/span>Signature Design Communication<\/span><\/p>\n

\u00ab <\/span>Cette crise sanitaire am\u00e8ne des changements sans pr\u00e9c\u00e9dents dans notre quotidien, je crois qu\u2019il est de notre responsabilit\u00e9 \u00e0 tous de travailler conjointement sur des solutions innovantes, pour repenser l\u2019ensemble des lieux urbains et offrir des espaces invitants, s\u00e9curitaires et inclusifs.<\/span> \u00bb<\/span><\/p>\n

 <\/p>\n

\"\"<\/b><\/p>\n

Imen Ben Youssef Zorgati<\/b>, <\/span>
\n<\/span>designer d\u2019int\u00e9rieur, professeure en design \u00e0 l’Universit\u00e9 de Tunis- Institut Sup\u00e9rieur des Beaux-Arts de Tunis, chercheuse au sein du groupe de recherche Design et soci\u00e9t\u00e9 de l\u2019Universit\u00e9 de Montr\u00e9al<\/span><\/p>\n

\u00ab Covid19 est une crise globale qui a boulevers\u00e9 l’Humanit\u00e9. COVIDesign est un projet unique en son genre projetant des id\u00e9es viables, responsables et durables pour r\u00e9organiser les espaces commerciaux dans la ville de Montr\u00e9al. Ce projet par, pour et sur le design est une projection communautaire visant une approche \u00e9cosociale. Entre \u00e9tude, analyse, id\u00e9ation et conception, ma contribution dans ce syst\u00e8me de pens\u00e9e pluridisciplinaire est d’apporter via le design un nouveau v\u00e9cu spatial \u00bb.
\n<\/span><\/p>\n

 <\/p>\n

\"\"<\/b><\/p>\n

Julien Delannoy<\/b>, <\/span>
\n<\/span>designer d\u2019int\u00e9rieur, <\/span>sp\u00e9cialis\u00e9 dans les domaines corporatif, commercial, r\u00e9sidentiel ainsi qu\u2019en sc\u00e9nographie d\u2019exposition,<\/span>
\n<\/span>charg\u00e9 de formation pratique \u00e0 l’Universit\u00e9 de Montr\u00e9al<\/span><\/p>\n

\u00ab <\/span>Nous vivons dans une \u00e9poque sans pr\u00e9c\u00e9dent, une crise sanitaire au beau milieu d’une crise \u00e9cologique et sociale. Du jamais vu. A travers cette co-cr\u00e9ation multidisciplinaire, nous avons une opportunit\u00e9 de d\u00e9montrer le r\u00f4le du design comme un puissant vecteur de changement et un outil b\u00e9n\u00e9fique \u00e0 la soci\u00e9t\u00e9 et aux enjeux actuels qu’il faut approcher de mani\u00e8re sensible, innovatrice et positive. Un gros OUI pour des commerces r\u00e9silients, adaptables, durables, inclusifs et rassembleurs qui contribuent au bien-\u00eatre de l’individu et de l\u2019environnement.<\/span> \u00bb<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

Fran\u00e7ois Desrosiers<\/b>, <\/span>
\n<\/span>BAA et MBA, pr\u00e9sident d\u2019Interim Marketing, <\/span>charg\u00e9 de cours \u00e0 HEC Montr\u00e9al en tendances <\/span>et strat\u00e9gies en commerce de d\u00e9tail et en marchandisage,<\/span>
\n<\/span>charg\u00e9 de cours \u00e0 l’Universit\u00e9 de Montr\u00e9al en publicit\u00e9 pour commerces de d\u00e9tail<\/span><\/p>\n

\u00ab <\/span>Cette crise mondiale am\u00e8ne son lot de perturbations alors que les d\u00e9taillants assument le pr\u00e9sent et appr\u00e9hendent l\u2019avenir. \u00c0 cet \u00e9gard, le projet COVIDesign est d\u2019une grande pertinence en proposant une d\u00e9marche rigoureuse qui arrime recherche et expertise avec les bonnes ressources au bon moment. Les imp\u00e9ratifs auxquels les d\u00e9taillants sont assujettis m\u2019interpellent grandement et je suis heureux de mettre \u00e0 contribution mon exp\u00e9rience et mes connaissances en commerce de d\u00e9tail.<\/span> \u00bb<\/span><\/p>\n

 <\/p>\n

Pour de plus amples d\u00e9tails, consultez le site du Bureau de design de la Ville de Montr\u00e9al : designmontreal.com<\/a><\/b><\/p>\n

Pour contribuer au travail du groupe d’experts, r\u00e9pondez \u00e0 l’appel \u00e0 id\u00e9es<\/a> lanc\u00e9 dans le cadre du projet.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

ASFQ lance avec le Bureau du design de la Ville […]<\/a><\/p>\n","protected":false},"author":2,"featured_media":302459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[46],"class_list":["post-951237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-su-en"],"acf":[],"yoast_head":"\nCommuniqu\u00e9 : lancement du projet COVIDesign - Architecture Sans Fronti\u00e8res Qu\u00e9bec %<\/title>\n<meta name=\"description\" content=\"Communiqu\u00e9 : lancement du projet COVIDesign\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asf-quebec.org\/en\/communique-lancement-du-projet-covidesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communiqu\u00e9 : lancement du projet COVIDesign - 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